Basma for Banks 💰

No doubt that COVID-19 has impacted so many industries around the world. Banking is one of them of course.  So many people who used to traditionally go to banks to carry out their banking transactions stopped visiting banks either because of Corfu or because they simply started feeling unsafe to go there and put themselves at the risk of getting infected. 🦠

On the other side of the equation, bank employees - especially the tellers, customer service representatives and branch managers - had the same feelings too! They were hesitating to go to the bank and work at the branch so they don't pick up the virus from the customers.

Now, what if we tell you that the above could be solved using Basma?! We're not talking about the normal e-channels such as the website or the mobile app. We're talking about Basma, the video banking solution! 🎥

Video banking by definition refers to performing banking transactions or professional banking consultations via a remote video connection. Video banking can be performed via banking transaction machines (similar to an Automated Teller Machine), or via a video conference enabled bank branch. Basma is a video-conferencing platform that enables the banks to establish their virtual branch in less than 5 minutes and be able to interact with the customers face to face virtually via video.

You may ask, how could Basma help banks offer a better service during these tough times? Well, the answer is pretty simple. Using Basma, banks can do the following:

  1. Customer authentication and KYC related activities such as ID and signature collection, verification and storage.
  2. Processing new bank account opening for the customers.
  3. Processing loans for customers.
  4. Answering general inquiries about the bank and its services.
  5. Talking to banking professionals.
  6. VIP and priority banking services.

The above list can go on and on. Bottom line is that banks no longer need to allocate huge budgets and invest heavily in the infrastructure to establish new branches. It can simply establish 1 single centralized virtual branch that does smart routing of calls to distribute the calls to the right teams and departments. Imagine one single virtual branch that has so many agents or customer service representatives (from all physical branches) to serve the customers virtually, providing a face-to-face service, which could be useful especially for cases that could not be completed via online-banking. Wouldn't that be cost effective and efficient?

Wanna know more? Schedule a meeting now from here.